Ugly Produce

To expand upon the organizations social media campaign, I was asked to design an interactive, information-heavy website optimized for both desktop and mobile devices. Ugly Produce is a conceptual organization whose mission is to redefine the superficial beauty standards of "ugly" fruits and vegetables. They want to raise awareness about unnecessary food waste caused by cosmetic standards (lightly damaged, discolored, or deformed) consumers continue to uphold when selecting produce at local markets and grocery stores.